Connecting craft to outcomes
Senior Content Designer and Brand Storyteller. Bridging user need and business goals with scalable content systems and simple user experiences.
Content Designer → Marketing Strategist → Brand Storyteller → Journalist
About Me…
At the heart of my talent is the ability to craft content that simplifies complexity, scales globally and solves business problems.
I have experience owning content strategy for apps with 3-billion+ daily users shaping how they interact with and trust our products in their daily lives.
My judgment has driven product direction and meaningful impact for over 15 big-bet launches at Meta.
But it’s my roots in journalism and brand storytelling that allow me to approach content in a human way that resonates.
Content Design
When you write for 3 billion+ people, every word matters.
As Lead Content Designer for WhatsApp Messaging, I designed some of the app’s most engaged with surfaces.
I created app-wide systems and frameworks, spearheaded experimentation, navigated complex engineering constraints, and created experiences that delight and engage.
Facebook + WhatsApp
2022 - 2026
Content Marketing
As a storyteller I pair an artist's instinct for what makes a narrative resonate with a strategist's skills for what makes it perform.
At Kaiser Permanente and the Academy of Art University, I led cross-channel strategy that improved brand reputation and increased audience engagement.
Skills & Experience