Connecting craft to outcomes
Senior content designer and brand storyteller. Bridging user need and business goals with scalable content systems and simple user experiences.
Content Designer → Marketing Strategist → Brand Storyteller → Journalist
About Me…
I shape digital experiences designing how people interact with, trust and connect to mobile products in their daily lives.
At the heart of what I do is create scalable content that simplifies complexity and solves business problems.
I have experience leading content strategy for apps with 3-billion+ daily users with content architecture, cross-functional strategy, and critical thinking. My judgment has driven product direction and meaningful impact for over 15 big-bet launches at Meta.
My roots in journalism and experience in marketing storytelling give me a unique edge. I approach content in a deeply human way, but apply a growth mindset for meaningful impact.
Content Design
When you write for 3 billion+ people, every word matters.
As Lead Content Designer for WhatsApp Messaging, I designed some of the app’s most engaged with surfaces.
I created app-wide systems and frameworks, spearheaded experimentation, navigated complex engineering constraints, and created experiences that delight and engage.
Facebook + WhatsApp
2022 - 2026
Content Marketing
As a storyteller I pair an artist's instinct for what makes a narrative resonate with a strategist's skills for what makes it perform.
At Kaiser Permanente and the Academy of Art University, I led cross-channel strategy that improved brand reputation and increased audience engagement.
Skills & Experience