Connecting craft to outcomes
A.I. native content designer and storyteller in San Francisco. Bridging user need and business goals through scalable systems and delightful experiences that drive impact.
Content Designer → Marketing Strategist → Brand Storyteller → Journalist
About Me…
I’m a senior content designer whose judgment shapes product direction and drives meaningful movement.
I own e2e content and create design systems for apps with 3-billion+ daily users. My agile A.I. skills, critical thinking, experienced judgement, and leadership in 0-1 projects set me apart.
I have roots in journalism and strategic brand storytelling for Fortune 500 companies.
At the heart of my talent is the ability to solve company problems quickly and drive measurable outcomes. But most importantly, connect people more deeply to the product.
Content Design
When you write for 3 billion+ people, every word matters.
As sole content designer for Messaging, I own content across 4 teams with projects of wide scope and depth designing our most engaged with surfaces.
I create scalable systems and frameworks, spearhead experimentation, navigate complex eng constraints, lead alignment for high-risk launches, influence product roadmap, and create experiences that delight and engage.
Facebook + WhatsApp
2022 - 2026
Content Marketing
I'm a storyteller who turns corporate complexity into narratives people actually feel. At Kaiser Permanente and Academy of Art University, I led content strategies that moved real metrics — audience growth, engagement, and brand sentiment/reputation — by putting human outcomes ahead of brand messaging. My approach pairs an artist's instinct for what makes a narrative resonate with a strategist's discipline for what makes it perform.
Skills & Experience