Connecting craft to outcomes
Senior content designer and brand storyteller. Bridging user need and business goals with scalable content systems and simple user experiences.
Content Designer → Marketing Strategist → Brand Storyteller → Journalist
About Me…
I shape how people interact with, trust and connect to digital experiences in their daily lives. The heart of what I do is create scalable content that simplifies complexity and solves business problems.
With expertise in content architecture, systems-thinking and cross-functional strategy, my judgment has made meaningful impact on over 15 big-bet launches at Meta.
My unique edge is my roots in journalism and skills in marketing storytelling that have taught me to approach content in a deeply human way.
Content Design
When you write for 3 billion+ people, every word matters.
As Lead Content Designer for WhatsApp Messaging, I designed some of the app’s most engaged with surfaces.
I created app-wide systems and frameworks, spearheaded experimentation, navigated complex engineering constraints, and created experiences that delight and engage.
Facebook + WhatsApp
2022 - 2026
Content Marketing
As a storyteller I pair an artist's instinct for what makes a narrative resonate with a strategist's skills for what makes it perform.
At Kaiser Permanente and the Academy of Art University, I led cross-channel strategy that improved brand reputation and increased audience engagement.
Skills & Experience